Deena
Colman.
I connect brand, customer and digital, and build the teams that turn creative ambition into commercial growth.
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Global brand, digital and commercial experience.
Managed a $48M marketing budget and a 35+ person team across digital, creative, CRM, and digital experience.
Accountable for digital experience, marketing, digital marketing, group media relationships, SEO, creative, ecommerce, marketing technology and CRM/loyalty strategy across 35 websites.
Led Accent Group’s martech transformation, unifying 150 data sources, 30 websites, and approximately 900 stores.
The experience I bring.
The way I lead.
My experience spans marketing, digital, ecommerce and general management across complex retail portfolios. I have led creative, customer, technology and trading functions, with responsibility for investment, profitability and change.
At Accent Group, my roles included Head of Marketing, Group General Manager of Digital and Marketing, and Executive General Manager of MYSALE. My experience includes brand repositioning, developing an in house creative capability, customer data transformation and leading cross functional teams. I am currently Chief Digital Officer at Lovisa running the global digital business.
At Aje, I would bring a unique combination of brand marketing, creative leadership, digital marketing and commercial experience across retail, wholesale and ecommerce. I understand how to connect creative vision with customer experience and commercial growth, while respecting the founders’ vision.
My leadership style is collaborative and commercially focused. I listen to the people closest to the work, set a clear shared direction and empower teams with the capability, ownership and accountability to deliver.
A career
building growth.
Chief Digital Officer
Lovisa
Executive General Manager — MYSALE
Accent Group
Group General Manager — Digital & Marketing
Accent Group
Head of Marketing
Accent Group
Group Marketing Manager
Accent Group
National Media Planner
Coles Group
Media Planner / Buyer
OMD
Beyond the Brief.
There’s more to me than brands, budgets and digital growth.
I’m based in Melbourne with my husband, our two boys, Benson and Harley, and Freddie, our very spoilt Groodle.
Outside of work, I love fashion, fitness, footy and spending time with family and friends. I’m happiest when there’s good company, plenty of laughter and usually a bit of chaos.
I love pretty much any form of exercise, particularly strength training, cardio and hot mat classes. Most Saturdays, I’m up at 4.30am for a two hour training session. It’s probably not everyone’s idea of a good start to the weekend, but it’s how I like to kick mine off.
Fashion has always been a big part of my life, both personally and professionally. I’m naturally curious, love discovering new things and tend to throw myself into whatever I’m doing.
Life’s too short for boring ideas, boring outfits or boring workouts.
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