Aje CMO project brief · Response by Deena Colman
DEENA COLMAN
CMO PROJECT BRIEF RESPONSE Aje.

Response to the Aje CMO project brief by Deena Colman

Aje campaign diptych with a sculptural olive gown
Deena Colman / The brief’s central challenge

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More Aje,
not louder.

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Aje campaign close up of a gold hoop earring
01

More Aje, not louder.

Take Aje's distinctive creative vision to more women around the world building deeper customer relationships and profitable growth.

Aje campaign: an olive pleated dress
02

One world. One marketing system.

One distinctive brand story, experienced consistently across every customer touchpoint.

Aje campaign: a model in a draped neutral top
03

Protect the strength. Remove the friction.

Understand what customers already love about Aje, then remove the barriers that prevent more women from discovering, choosing and returning to the brand.

The strategy, curated

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06 chapters
22 slides
About the presenter

Deena Colman.

I connect brand, customer and digital, and build the teams that turn creative ambition into commercial growth.

Experience & perspective
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