Peggy Gou but doesn't want the exact dress she's wearing
She should be able to discover other pieces that express the same attitude “similar styles”.
Double Digital
A woman in New York sees Peggy Gou wearing Aje during Paris Fashion Week as part of The Guest List.
The Guest List on Ajeworld.com
Every major campaign provides three pathwaysWhat the website does differently.
01
The campaign continues on a landing page
- The campaign imagery and film continue on Ajeworld.com.
- Featured looks are immediately shoppable.
- She discovers the women, their personalities, the occasion and what each guest wore.
02
Every look is shoppable
- She can shop by guest, occasion, silhouette or collection, with relevant alternatives.
- Campaign styling sits alongside product imagery, movement, fit, fabric, delivery and availability.
- Complementary styling never interrupts a simple, trusted purchase journey.
Styled in the Peggy Gou campaign
Asymmetric Ruffle Dress
A$795
Fit notesFabric and careDeliveryStore availability
Add to bag
03
Save, then return
- After purchase she receives styling and care content.
- She can save her preferences and wishlist.
- She is introduced to future Guest List chapters, so there is always a reason to come back.
Saved
The Peggy Gou Edit6 pieces · Dresses, tops, accessories
Styling and care
Wear it againCare and styling for your look
Next chapter
The Guest List / 02Next host revealed
Shop the Look. Explore the Collection. Find Your Occasion.
Laila Gohar's Guest List dinner
She should be able to explore what the guests wore and shop the wider edit.
The world
She should have a reason to follow, save or join.