Dress me for the moment
Help me find the right pieces for my upcoming occasion.
Double Digital
The opportunity is to create a shopping and service program that recognises the moments customers are dressing for and connects them to relevant products, inspiration and experiences.
It's my style
Understand what I love and show me relevant inspiration.
Make it easy
Let me shop, save, collect or book styling wherever I am.
Make it special
Offer thoughtful service, packaging, access and personal touches.
Know me across Aje
Recognise my preferences across brands and channels, with my consent.
Recognise and reward me
Give me reasons to belong beyond discounts.
How it works in practice
| Journey | Trigger | Customer experience |
|---|---|---|
| Welcome | Sign up or first purchase | The Aje World, preferences and member benefits |
| Browse and basket | Product interest or abandonment | Styling, fit reassurance and relevant service |
| Occasion | Event date shared or inferred interest | Timed occasion edits and styling invitations |
| Post purchase | Order delivered or store purchase | Care, styling and Wear It Again inspiration |
| Wishlist | Saved product or stock change | Availability and relevant updates |
| Cross brand | Established interest in one wardrobe | Thoughtful introduction to another wardrobe |
| Replenishment | Relevant purchase cycle | Timely essentials recommendations |
| VIP and milestones | Customer value or relationship milestone | Previews, early access and Guest List invitations |
| Win back | Lapsed purchasing | A relevant new story rather than an immediate discount |
| Store to online | Styling appointment | A personalised, shoppable edit from her stylist |
These journeys would be coordinated through consent, contact frequency limits and customer preferences.
Mock up / Post purchase email
After she buys, the brand keeps showing up.
- Order confirmation with estimated delivery and tracking.
- Thoughtfully packed, in signature packaging.
- Care, styling ideas and Wear It Again inspiration.
- An invitation into the Aje World: edits, events and personalised experiences.
My Aje
Make My Aje easy to find, and easy to build.
There is an opportunity to build out the My Account page, so customers can find and build out their My Aje Wardrobe, preferences and wishlists far more easily. Today it is quite hard to find on the site.
Easy to find
A clear My Aje entry point across the site, instead of an account page that is hard to find.
Easy to build
A step by step profile for style, fit, occasions and preferences, with a clear reason to complete it.
Easy to use
My Aje Wardrobe, wishlists and saved edits in one place, feeding the 24/7 journeys.
- 01Create your account
- 02What are you shopping for?
- 03Your style
- 04Your wardrobe
- 05Occasions and moments
- 06Welcome to Aje
Stores and digital
Styling is the bridge between digital and stores
Aje's store teams can become an important part of this program.
- 01
Extend styling
Virtual appointments, online booking, saved customer edits and post appointment follow up.
- 02
Share before she visits
An opted in customer shares her wishlist and preferences with a store stylist.
- 03
An edit that lives online
The stylist creates a personalised edit that stays available online after the appointment.
- 04
Pilot and prove
Run it in selected stores and compare with control groups on conversion, order value, repeat purchase and cross brand shopping.
Repeat purchase, frequency, retention and LTV.