Technology should enable the digital strategy, not dictate it. Every investment should solve a customer problem, improve commercial performance or strengthen Aje's ability to build lasting relationships.
Connect customer identity, purchase history and preferences across ecommerce, CRM and stores to create a more complete view of the customer.
Commercial opportunityMore relevant communication, stronger retention and better informed customer investment decisions.
Improve search relevance, occasion led discovery, product ranking and merchandising so customers can find pieces that match their needs, style and intent.
Commercial opportunityHigher product discovery, conversion and revenue per session.
Pilot digital styling appointments, personalised product edits and follow up services that bring Aje's in store expertise to online customers.
Commercial opportunityGreater purchase confidence, higher order value and stronger conversion for considered purchases.
Develop the technology foundations for membership, saved preferences, My Aje Wardrobe and relevant benefits that encourage customers to return without relying on discounts.
Commercial opportunityIncreased repeat purchasing, engagement and customer lifetime value.
Fund the 24/7 Customer Program through lifecycle communications, personalised journeys, customer service and clienteling pilots.
The technology investment builds or improves the capabilities. The activation investment puts them to work for customers.